Journal
Did you know who owns the “clean” labels?
The pretty bottle is doing a job. Sometimes that job is belonging to Windex, Colgate, Dove, or Clorox.
This is the long version of our Did You Know cards. Instagram gets the punchline. The comment gets the short fact. This page is the references.
Mrs. Meyer’s Clean Day → SC Johnson (2008)
SC Johnson’s own acquisitions fact sheet lists 2008: The Caldrea Company, which included Mrs. Meyer’s Clean Day and Caldrea.
Same fact sheet, same house: Windex and Drano (Drackett, 1992). Ziploc, Saran, Scrubbing Bubbles, and fantastik (DowBrands, 1998). Method and Ecover (2018).
Not Ajax. Ajax is Colgate-Palmolive.
Source: SC Johnson Acquisitions & Brands, official fact sheet
Tom’s of Maine → Colgate-Palmolive (2006)
May 1, 2006: Colgate announced it completed the purchase of 84 percent of Tom’s of Maine.
Colgate is also the Ajax house. Same parent as Colgate toothpaste.
Method → SC Johnson (2018)
SC Johnson’s fact sheet: 2018, The Method and Ecover brands of People Against Dirty.
Same parent as Mrs. Meyer’s.
Seventh Generation → Unilever (2016)
September 19, 2016: Unilever announced it signed an agreement to acquire Seventh Generation, Inc. Official release did not disclose terms. We are not printing a price.
Unilever’s own statement names its portfolio of purpose-driven brands like Ben & Jerry’s and Dove.
Source: Unilever to Acquire Seventh Generation, Inc. (Business Wire)
Burt’s Bees → Clorox (2007)
October 31, 2007: The Clorox Company announced it would acquire Burt’s Bees.
What we are not saying
We are not saying a product “got worse” after a sale. We are saying who owns the label. If you do not want to check labels, you should not have to check parent companies either.
EKOTOPIA. The shop where you do not check labels.